This visionary presentation offers deep insights into the global population shifts that are occurring and what they mean for business and marketers. How might increasing longevity and declining fertility impact societies, economies, families and individual lives? Do people want to live traditional "linear" or more flexible "cyclic" lives and how does that alter brand loyalty? How will the "age wave" impact the consumer marketplace and which sectors and products will shrink and which will grow: from vitamins and nutraceuticals, cookies to lifetime income insurance and anti-aging healthcare, and from adventure travel to edutainment. Which industries - and countries - are hopeful about their "age wave" prospects and which are fearful? This presentation outlines how companies should orient their branding and marketing to best resonate with the new generation of "middlescent" adults. Dr. Ken Dychtwald will also provide a list of "key marketing lessons" from 35 years on the front lines - that can be applied by marketers across industries.
(Note: This presentation can be shaped to focus either on the US, North America or Global Age Wave.)
To learn more about How the Age Wave Will Transform the Marketplace-and Our Lives multi-media presentation or for speaker availability and fees, please contact
:
BigSpeak!
104 W. Anapamu Street, Suite G
Santa Barbara, CA 93101
805.965-1400
www.bigspeak.com